What we believe in

Our values


Blueair promises to deliver products and technology that make cleaner air easily accessible.  Our values define who we are and how we do business – as individuals and as a company.


QUALITY. Blueair cares a great deal about excellence. In all aspects of our operations, from product development and production, to delivery and customer support, we focus on meeting customer needs and exceeding their expectations.

SIMPLICITY. It’s easy to use Blueair products. Our products are straightforward and not complicated to operate, and our communications are clear.

MINIMALISM. We believe that less can achieve more. We create products that are fully recyclable, use less energy and produce fewer emissions for people who believe in good design.

ECO-FRIENDLY. From design and manufacturing to product packaging and use to recycling products after useful service life, we consider the effects of our operations on the environment. Our energy-efficient products keep our carbon footprint small and impact on the environment to a minimum. Plus we help consumers reduce their carbon footprints, too.

INVENTIVE. The world we live in constantly changes. So does Blueair. We invent new products and technologies to make clean air easier to access and to make life simpler.





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