Press releases

Press releases


Blueair Indoor Air Cleaners Win Two Top Innovation & Design Awards At Europe’s IFA Berlin Tech Show

Press release, September 5 2014



Air purifiers for tech-savvy, wellness-focused younger generation launched at Berlin’s IFA Tech Show

Press release, September 4 2014


Press release, September 4 2014



World’s most powerful indoor air purifier launched by Blueair at IFA Berlin tech fair

Press release, September 4 2014



Sizzlingly powerful clean air delivery from new Blueair Pro family sets new standard for cleaner, healthier air in extra-large rooms and workspaces

Press release, September 3 2014



Air purifiers giving tech-savvy, wellness-crazy millenials a breath of fresh air

Press release, September 3 2014



Blueair publishes new issue of Blueair Globe Magazine

Press release, July 18 2014


Blueair appoints Henrik Fernsund as Manager Marketing Communication

Press release, June 25 2014

Henrik joins from German white goods manufacturer Miele, with expertise in brand building in a marketing communication role that also encompasses PR, digital strategies and in-store and point of sale campaigns. >



Blueair air purifiers showcased at top Malaysia home decoration show

Press release, May 2 2014

Blueair premium air purifiers are being unveiled to Malaysian consumers at the HOMEDEC trade show in Kuala Lumpur from May 1 – 4, 2014. It will be the first time Malaysians will see a full range of the innovative air purifiers from the Swedish company, a world leader in indoor air cleaning solutions, and its new local distributor, Visionary Solutions. > 



Blueair and Volvo Car Group offer visitors to Bejing Motor Show a breath of fresh indoor air

Press release, April 18, 2014

Blueair, the world’s leading maker of premium indoor air cleaners,

and Volvo Car Group are partnering to provide visitors to the 2014 Beijing Auto Show in mid-April a breath of fresh air on the Swedish carmakers stand. >



Blueair spotlights powerful air cleansing efficiency of its award winning indoor air purifiers at 2014 Chicago International Home + Housewares Show

Press release, March 16, 2014

Blueair, the global leader in indoor air purification, is stunning visitors to its in the “wired + well expo” booth at the International Home + Housewares Show with a captivating demonstration of air purification in action through the company’s ‘Smoke Box’. A transparent, enclosed container containing a Blueair air purifier is filled with smoke simulating indoor air pollution, and when the unit is turned on it rapidly draws in the smoke to clear the pollution within seconds. >



Global survey highlights consumers fears about indoor air quality
at home and in the office

Press release, February 6, 2014

Over half of consumers in Asia, Europe and the USA are worried about their indoor air quality, according to exclusive new research by CINT research commissioned by Blueair, the global indoor air purifier manufacturer. Some 57 percent of men and women aged between 25-50 years in China, Japan, Sweden, the UK and United States said they were concerned about the quality of their indoor air, although just 37 percent said they were worried enough to buy an indoor air purifier. >


Blueair launches company Facebook page

Press release, January 20, 2014

Blueair has launched its official company Facebook page, as a new platform to communicate indoor air pollution issues encompassing both problems and solutions with customers, distributors, dealers and the general public. >


Blueair launches new global magazine

Press release, January 17, 2014

Blueair, the global air purification company, has launched an English-language quarterly magazine, Blueair Globe, which will publish stories on indoor air and related issues from around the world. >



Bombshell study finally reveals dangers of indoor and outdoor air pollution, says Blueair

Press release, December 11, 2013

Indoors and outdoors air pollution is considerably more dangerous than previously thought with people dying even in countries considered having 'clean' air. The shock finding comes in the very first comprehensive multi-center study of long term exposure to air pollution and mortality across Europe. >


Blueair awarded major order to supply air purifiers
to US government offices in China

Press release, November 25, 2013

Blueair has been awarded a major order to supply its premium air purifiers to U.S. Embassy offices in China. The order encompasses several thousand units and includes delivery to a number of the US embassy’s offices across the People’s Republic. >



Blueair Sense wins German Design Award 2014

Press release, October 22, 2014

The Blueair Sense air purifier has been awarded one of the most
prestigious design prizes in the world, the German Design Award 2014. Selected from over 1,900 submissions, the Sense was one of a total 30 winners selected by an international jury. >



New Head of Business Operations appointed at Blueair AB

Press release, October 7, 2013

Peter Marttila has been appointed to the position of Head of Business Operations of the world leading air purifier company, Blueair AB. Working out of the company’s Stockholm head office, Peter brings over twenty years of experience in managing international sales, marketing, channel distribution, operations and business development. >



New WHO report underlines need for more public awareness about indoor air pollution threat to human health

Press release, September 12, 2013

One in eight deaths in the European Union is due to inhaling particles, gases, fumes and smoke indoors – outdoors and inside at home and work. The EU should act urgently to raise public awareness about the threat posed by indoor air pollution because some of the most dangerous pollution is found inside homes and offices – not outdoors – warns the worldwide leader in indoor air purification solutions, Blueair. >



Blueair Indoor Air Purifiers Safeguard World’s Most Elite Institutions

Press release, August 7, 2013

Embassies, Government Agencies, Military Installations, Medical Institutions, Premium Hotel Chains, Global Corporations Fight Indoor Air Pollution with Swedish-Designed Blueair Air Purifiers. >



Blueair Sense air purifier earns another prestigious design award

Press release, July 1, 2013

The Blueair Sense air purifier has a new top design accolade with a nomination for the globally acclaimed German Design Award 2014, which honors unique design trends around the world. >



Blueair Indoor Air Cleaner Outperforms Rivals In Stringent Tests By Official Chinese Consumer Agency

Press release, June 13, 2013

A Blueair indoor air purifier has won top marks from a leading Chinese government consumer agency for its efficiency in cleaning dangerous pollutants such as PM2.5 and formaldehyde from the air. >



Time to tackle the ticking time bomb in our living rooms and workspaces

Press release May 15, 2013

Soaring levels of airborne fine particles and chemicals found in homes and workspaces around the planet pose a growing threat to human health and wellbeing. Sweden’s Blueair warns lack of committed government action to tackle the growing problem poses a potentially catastrophic health threat to future generations. >



New research pinpointing traffic pollution as cause of asthma in kids underlines need for urgent focus on indoor air quality, says Blueair

Press release Mar 26, 2013

Blueair says indoor air quality is a neglected field as new research in 10 European cities reveals exposure to traffic pollution near busy roads can cause chronic asthma in kids. The world’s foremost supplier of indoor air purification appliances says national governments should follow the lead of Taiwan and South Korea in enacting legislation regulating indoor air pollution. >



Blueair Sense air purifier honored with world’s most

prestigious product design prize, the ‘red dot’ bestof-

the-best award

Press release Mar 13, 2013

Blueair beats off thousands of competitors to win the world’s most prestigious ‘red dot’ Best of the Best product design award for its contemporary, radically different Sense indoor air purifier, which delivers both outstanding design and clean indoor air delivery performance. >



Blueair Showcases Its Award-Winning Air Purifiers At Chicago’s

International Home + Housewares Show
Press release Mar 1, 2013

Blueair, the world’s leading premium manufacturer of home and office indoor air cleaners with sales in over 50 countries, is a major presence at the 2013 International Home + Housewares Show in Chicago, running Saturday March 2 – Tuesday March 5. >



Reduce deadly flu threats with help of virus-beating air purifiers from Blueair

Press release Jan 22, 2013

With the flu season in full swing around the globe, children and the elderly are at most at risk of suffering severe complications that can even lead to death, but washing hands often and purifying your indoor air to remove viruses could help people avoid infection. >



Need for European consumers to be empowered with the information to tackle indoor air pollution efficiently

Press release Jan 14, 2013

Blueair endorses new EU research showing a majority of Europeans believe that air quality has deteriorated in the last 10 years. The company says European legislators must act urgently to tackle indoor air pollution that can be up to 100 times worse than the air outside as buildings are built tighter to meet energy efficiency demands. >



Blueair Sense honored for its ‘Good Design’ - again

Press release Jan 3, 2013

The sleek Blueair Sense air purifier wins top honor for its design excellence with a 2012 Good Design Award by the prestigious Chicago Athenaeum Museum of Architecture and Design. >



The top ten worst smells we don’t want at home

Press release Dec 28, 2012

Next time you roast the goose or spray on that new fragrance beware, you may be turning off the very people you want to impress. A new study by Blueair reveals the top ten odors that can have a powerful and negative impact on our olfactory senses. >



Blueair Debuts Revolutionary Sense Air Purifier

Press Release Oct 9, 2012

Radical design and new air cleansing technologies hallmark the new Blueair Sense indoor air cleaner, which employs second generation HepaSilent Technology to efficiently clean indoor air of all harmful pollutants, including viruses and particles. >



Blueair Sense Shortlisted For Sweden’s Top Design Award

Press Release Oct 9, 2012

Design acclaim mounts for radically new and avante garde indoor air cleaner from Blueair, one of the world’s leading suppliers of premium appliances delivering cleaner, healthier air. >



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Radical Blueair Sense air purifier wins top global design award

Press Release Oct 2, 2012

The Blueair Sense indoor air cleaner chosen for award by one of the world’s most prestigious product design program – the G-mark system organized by the Japan Institute of Design Promotion. >



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Swedish clean indoor air firm Blueair cleans up in China

Press Release Sep 20, 2012

Swedish Trade Minister Eva Björling inaugurates new joint venture in China and office in Shanghai for Sweden’s booming Blueair air purification company that has seen business in China rocket 100% in the past 12 months. >



Office workers health threatened by toxic dangers

Press Release Jun 26, 2012

The first link between potentially toxic chemicals in office air and in the blood of office workers highlights the severity of the indoor air quality issues. >



Blueair uses globally acclaimed Swedish architectural and design agency to create new Blueair Sense air purifier

Press Release May 19, 2012

Blueair partnered with Sweden’s world-famous Claesson Koivisto Rune architecture and design studio to create the contemporary Blueair Sense. The result is an out of the box experience beyond unbeaten efficient cleaning of indoor air of allergens, viruses and other airborne pollutants. >



New design, new technologies from Blueair make indoor air healthier and a ‘fashion statement’

Press Release May 19, 2012

Radical out of the envelope design, new technology and eco-friendly materials hallmark the latest indoor air cleaning innovation from Blueair, the avante garde Blueair Sense. >



Blueair brings cleaner, healthier air to New York City’s 24th International Contemporary Furniture Fair

Press Release May 17, 2012

Blueair unveils the best of what’s next in premium indoor air cleaning at New York City’s buzzing 24th International Contemporary Furniture Fair, North America’s premier venue for contemporary design. The Swedish company, which sells its celebrated air cleaners around the world, will showcase its startling new contemporary Blueair Sense air cleaner to the over 25,000 inte­rior designers, architects, retailers, designers and manufacturers as well as the general public who will throng the design show at the Jacob K. Javits Convention Center. >




Call for a single european standard to measure efficiency of indoor air cleaners

Press Release May 3, 2012

The European Commission needs to do more to provide consumers a level playing field on which to make decisions about the efficiency of indoor air cleaners, says the world’s leading indoor air cleaning company, Blueair. The company says lack of a single system means that consumers struggle to compare different air cleaning products that use different systems. >




Blueair uses globally acclaimed Swedish architectural and design agency to create new Blueair Sense air purifier

Press Release Mar 9, 2012

Blueair partnered with Sweden’s world-famous Claesson Koivisto Rune architecture and design studio to create the contemporary Blueair Sense. The result is an out of the box experience beyond unbeaten efficient cleaning of indoor air of allergens, viruses and other airborne pollutants. >




New design, new technologies from Blueair make indoor air healthier and a ‘fashion statement’

Press Release Mar 9, 2012

Radical out of the envelope design, new technology and eco-friendly materials hallmark the latest indoor air cleaning innovation from Blueair, the avante garde Blueair Sense. >




Blueair stages major presence at the 2012 Chicago Homes + Housewares Show

Press Release Mar 1, 2012

Blueair’s participation in the Chicago Homes + Houseware Show in March gives the company the opportunity to underscore the evolving design, innovation and expanding global presence of its product portfolio of premium indoor air purifiers. Running from 10 – 13 March, the Chicago show is the world’s premier housewares marketplace, featuring 2,000 exhibitors from 34 countries. >




At Blueair, a new President vows to help improve indoor air quality in homes across America

Press Release Feb 20, 2012

Blueair appoints new chief executive for US operations as company founder and principal focuses on ramping up growth in China and elsewhere in Asia. >




Indoor air health threat more acute and widespread than public is aware

Press Release Feb 7, 2012 11:00 CET

Blueair warns pregnant mothers that escaping indoors to avoid outdoor traffic pollution may not always be the best health option. >




A Breath of Clean Air For Afghan Police Officers And Their European Advisors

Press Release Dec 13, 2011 16:50 CET

The European Police Mission in Afghanistan, EUPOL, has purchased 100’s of the world’s fastest air cleaning indoor air purifiers to battle airborne pollutants such as dust and smoke in Kabul, regarded as one of the most polluted cities in the world. >




Tackling the indoor air pollution challenge

Press Release Nov 21, 2011 19:33 CET

Call to place indoor air pollution in the spotlight following new scientific evidence of health dangers posed to children and adults. Campaign launched to promote ‘Clean Indoor Air is a Human Right’ initiative. >




New Compact Air Purifer From Blueair

Press Release Mar, 2011

Blueair model 103 Ideal For Small Rooms. An in-room air purifier with an attractive new compact design that improves air quality in any room is being introduced by Blueair at the International Home and Housewares Show, March 6-8 in Chicago, Illinois, Booth L11922. Suggested retail price is just $199.95. >




Combat Indoor Air Quality With A New Weapon

Press Release Oct 29, 2010

Portable Blueair ZON Creates A Personal Clean Air Zone. What’s in the air? In most offices and homes, the indoor air quality and the things floating in the air may surprise you. On average, indoor air quality is chock full of contaminants—in fact, there is typically over three times the amount of contaminants indoors rather than outdoors.




Blueair Sponsors Shanghai's World Expo

Press Release May, 2010

Blueair To Provide Clean Air To The 70 Million Expected Visitors. Blueair AB of Stockholm, Sweden and its subsidiary Blueair, Inc. of Chicago, Illinois USA are an official sponsor of the Swedish Pavilion of World Expo 2010 in Shanghai, Peoples Republic of China, May 1 to October 31, 2010.




Blueair Introduces New High Capacity Air Purifier For Smaller Rooms

Press Release, 2009

Model 203 Patented HepaSilent Filter Like Three Filters In One. Blueair AB of Stockholm, Sweden and its network of over 30 dealers and distributors located throughout Europe, Asia, Australia and the Middle East, has introduced a new high capacity in-room air purifier specially designed for smaller rooms that delivers superior results at an economical price. The unit is perfect for compact areas in homes such as bedrooms, offices, workspaces, schools, hotels, restaurants, kindergartens and other areas 16 m2 (175 ft2) or smaller. Blueair office for North America is located in Chicago, Illinois USA.




Blueair introduces Two New High Capacity Air Purifiers For Larger Room Sizes

Press Release, 2009

Models 503 and 603 Deliver More Clean Air and Less Noise Than Competiotors. Two higher capacity in-room air purifiers designed for room sizes of up to 60 m2 using patented HEPASilent™ technology are now available from Blueair AB of Stockholm Sweden, and its network of over 30 dealers and distributors located throughout Europe, Asia and the Middle East.




Blueair Introduces The World's Most Energy-Efficient Air Purifier

Press Release, 2007

ECO-10 uses 95% less energy than comparative models. Blueair AB of Stockholm, Sweden, is introducing the world’s most energy efficient air purifier which is now available from Blueair and its worldwide network of over 30 distributors.




About us  


Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.





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Blueair White Paper


» The growing threat of air pollution.

» The threat in our indoor air.




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