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Blue air purifiers

Blue air purifiers

Meet the Blue family

Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.

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Change color in seconds with customizable pre-filter colors
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Place anywhere without losing performance with a 360° air intake
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Simplified settings with one-button control
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Meet the Blue Family

A simple approach to air quality management with upgrades like an integrated particle sensor, Auto mode setting, and LED air quality display.

Meet the Blue Family

A simple approach to air quality management with upgrades like an integrated particle sensor, Auto mode setting, and LED air quality display.

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Customize freely

Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.

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Simple to place

Freely place almost anywhere in the room with the large 360° air intake.

Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.

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Intuitive Auto mode

Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.​

What air purifier is right for you?
Blueair Free, fast shipping
Free, fast shipping

Orders ship free and typically arrive within 5 business days.

Blueair Extended warranty, at no cost
Extended warranty, at no cost

Guarantee clean air for years to come by extending your 1-year warranty.

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Filter club

Fresh filters delivered right on time

Join our Filter Club and get a replacement filter automatically delivered to your door right when you need it. 

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Looking for replacement filters and accessories?

Shop our full selection of Blue family replacement filters and colorful pre-filters.

Meet the Blueair families of air purifiers