Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.
Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
"Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!
"Love having another Blueair purifier in the house, and this one has such a small footprint it is a no-brainer, even in your smallest spaces!"
"Like a Functional Art Piece! Never before have I loved the look of a fan until I tried Blueair PURE Fan. It looks terrific in my contemporary-styled family room. "
"Elegant Design and Extremely Intuitive"
"Simple and Elegant Workhorse! The filter is so large - the entire bottom section is the filter - ON ALL 4 SIDES - hooray!"
"Great design! It got great reviews with Consumer Reports. I’ve been very happy. Works great. Has 3 speeds. Very quiet and one touch control."
"Very quiet, yet effective. Much quieter than previous unit from another vendor."
Minimalist features are a breath of fresh air. A single button turns Blue family models on/off, cycles through the three-speed settings and alerts you when it's time to replace the filter.
Explore our Blue air purifiers
Blue Pure 221
New and improved: the 221 reduces waste with a reusable metal frame instead of a plastic frame that is disposed of with each filter. The 221 combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 50 m2 (540 ft2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
Shop our full selection of Blue family replacement filters and colorful pre-filters.
Meet the Blueair families of air purifiers
Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.Meet the Family
Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively.Meet the Family
Professional performance with a minimalist design - Pro is perfectly suited for a large workshop, studio, or office environment.Meet the Family
Fit your air purifier to your unique style with the Sense family of air purifiers. Comes in six color choices, with a Wi-Fi unit available.Meet the Family
With Cabin air purifiers for your car, truck or RV, you can eliminate in-car air pollution so you and your passengers can always breathe pure, fresh air – even when stuck behind a bus in bumper-to-bumper traffic.Meet the Family