Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.
Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
"Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!
"Love having another Blueair purifier in the house, and this one has such a small footprint it is a no-brainer, even in your smallest spaces!"
"Elegant Design and Extremely Intuitive"
"Great design! It got great reviews with Consumer Reports. I’ve been very happy. Works great. Has 3 speeds. Very quiet and one touch control."
"Very quiet, yet effective. Much quieter than previous unit from another vendor."
Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.
Explore our Blue air purifiers
The updated version of Blueair's most popular model, now with built-in air quality sensors to automatically adjust to take care of your indoor air quality problems. Filters the air at a rate of about 4.8x an hour (or about every 12,5 minutes) in a 51 m² room to effectively lower particle levels and help maintain a comfortable environment in your large living room, family room, or playroom.
Blue Pure 221
New and improved: the 221 reduces waste with a reusable metal frame instead of a plastic frame that is disposed of with each filter. The 221 combines electrostatic and mechanical filtering technology to purify the air 4.8 times per hour in rooms up to 50 m2 (540 ft2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
Say hello to the Blue family’s smallest and slimmest air purifier, the Blue Pure Joy S. It combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 15 m2 (185 ft2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
Orders ship free and typically arrive within 5 business days.
Guarantee clean air for years to come by extending your 1-year warranty.
Meet the Blueair families of air purifiers
Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.Meet the family
Starting from €155.00
Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively.Meet the family
Starting from €419.00
Professional performance with a minimalist design - Pro is perfectly suited for a large workshop, studio, or office environment.Meet the family
Starting from €849.00
Fit your air purifier to your unique style with the Sense family of air purifiers. Comes in six color choices, with a Wi-Fi unit available.Meet the family
Starting from €499.00
With Cabin air purifiers for your car, truck or RV, you can eliminate in-car air pollution so you and your passengers can always breathe pure, fresh air – even when stuck behind a bus in bumper-to-bumper traffic.Meet the family
Starting from €239.00