Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.
Meet the Blue Family
A simple approach to air quality management with upgrades like an integrated particle sensor, Auto mode setting, and LED air quality display.
Meet the Blue Family
A simple approach to air quality management with upgrades like an integrated particle sensor, Auto mode setting, and LED air quality display.
Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.
Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.
Explore our Blue air purifiers
Blue 3210
Filters the air at a rate of 4.8x an hour (or about every 12,5 minutes) in a 17 m² room to effectively lower particle levels and help maintain a comfortable environment in your nursery, small bedroom or home office.
€189.00
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Blue 3410
The new Blue 3410 air purifier takes a simple approach to smart air quality management with an integrated particle sensor, Auto mode setting, and LED air quality display.
€319.00
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Blue 3610
The updated version of Blueair's most popular model, now with built-in air quality sensors to automatically adjust to take care of your indoor air quality problems. Filters the air at a rate of about 4.8x an hour (or about every 12,5 minutes) in a 51 m² room to effectively lower particle levels and help maintain a comfortable environment in your large living room, family room, or playroom.
€449.00
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Blue Pure 221
New and improved: the 221 reduces waste with a reusable metal frame instead of a plastic frame that is disposed of with each filter. The 221 combines electrostatic and mechanical filtering technology to purify the air 4.8 times per hour in rooms up to 50 m2 (540 ft2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
€399.00
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Joy S
Say hello to the Blue family’s smallest and slimmest air purifier, the Blue Pure Joy S. It combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 15 m2 (185 ft2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
€199.00
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Orders ship free and typically arrive within 5 business days.
Guarantee clean air for years to come by extending your 1-year warranty.
Fresh filters delivered right on time
Join our Filter Club and get a replacement filter automatically delivered to your door right when you need it.
Shop our full selection of Blue family replacement filters and colorful pre-filters.
Meet the Blueair families of air purifiers
Blue
Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.
Meet the familyStarting from €155.00
Classic
Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively.
Meet the familyStarting from €419.00
Pro
Professional performance with a minimalist design - Pro is perfectly suited for a large workshop, studio, or office environment.
Meet the familyStarting from €849.00
Sense+
Fit your air purifier to your unique style with the Sense family of air purifiers. Comes in six color choices, with a Wi-Fi unit available.
Meet the familyStarting from €499.00
Cabin
With Cabin air purifiers for your car, truck or RV, you can eliminate in-car air pollution so you and your passengers can always breathe pure, fresh air – even when stuck behind a bus in bumper-to-bumper traffic.
Meet the familyStarting from €239.00
