Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.
Meet Blue Pure Auto
A simple approach to air quality management with upgrades like an integrated particle sensor, Auto mode setting, and LED air quality display.
Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.
Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.
Explore our Blue air purifiers
Blue Pure 411
Best for allergen, germ, light odor removal in nurseries, guest bedrooms, and home offices.
- Completely filters air in 161 ft² room every 12 minutes
- Wirecutter Pick featured in "The Best Air Purifier"
- Fabric pre-filters in Diva Blue & Dark Shadow included
Blue Pure 121
Best for allergen, germ, and light odor removal in open-concept floor plans, studios, and basements.
- Completely filters air in 620 ft² room every 12 minutes
- Optional upgrade to Extra Protection filter for heavy gases and odors
- Fabric pre-filters in Diva Blue & Dark Shadow included
Blue 3210
Best for allergen, germ, light odor removal in nurseries, guest bedrooms, and home offices.
- Completely filters air in 190 ft² room every 12 minutes
- Auto mode and LED Air Quality Indicator
- Fabric pre-filter in Arctic Trail included
Shop our full selection of Blue family replacement filters and colorful pre-filters.
Meet the Blueair families of air purifiers
Blue
Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.
Meet the family
Classic
Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively.
Meet the family
Pro
Professional performance with a minimalist design - Pro is perfectly suited for a large workshop, studio, or office environment.
Meet the family
Sense+
Fit your air purifier to your unique style with the Sense family of air purifiers. Comes in six color choices, with a Wi-Fi unit available.
Meet the family
Cabin
With Cabin air purifiers for your car, truck or RV, you can eliminate in-car air pollution so you and your passengers can always breathe pure, fresh air – even when stuck behind a bus in bumper-to-bumper traffic.
Meet the family