Stylish simplicity

We made Blue for creative, easy-going people who want clean air to free up energy and make them feel more alert and creative – with no complications. If portability, automatic performance and uncomplicated, plug-and-play simplicity are most important to you, go with Blue. It just does the job – without a lot of fiddling or installation instructions, so you can just relax, be yourself and enjoy breathing fresh, clean air.

Discover the benefits of Blue

Discover the benefits of Blue

Simple to place

Blue air purifiers are lightweight, so they are easy to pick up and move. World-leading air purification technology combined with Blue’s 360° air intake mean you can put Blue almost anywhere in your room without compromising airflow and performance.

Discover the benefits of Blue

Mechanical and electrostatic filtration

The bottom part of each air purifier mainly consists of an advanced mechanical filter with the fan. With this advanced combination of both mechanical and electrostatic filtration, Blue catches airborne contaminants down to the size of viruses, plus pollen, dust, pet dander, mold spores, smoke, allergens and bacteria. The optional combination filter with active carbon even removes odors, gases and VOCs. And with its unique, 360° air intake, every Blue air filter is fully efficient wherever you place it.

Discover the benefits of Blue

Matches your style

The colorful fabric pre-filter comes in a range of colors to blend in or stand out. Diva Blue, Crystal Pink or something more subtle? Answering that question just might be the most complicated thing about your cool, Blue air purifier. The pre-filter also does more than just look good. It catches larger particles, extending the life of the main filter. Just vacuum it or put it in your washing machine when it needs cleaning. Easy.

Blue