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Place it almost anywhere

Compact 360° air intake gives you powerful cleaning without limiting where it can live

Be ready for high-allergen days

Switch to AllergenBlock when pollen, dust and pet dander are higher, with technology designed to capture allergens and help neutralize their irritating properties

Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
Blue Pure 311i Max + AllergenBlock Filter Bundle
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Blue Pure 311i Max + AllergenBlock Filter Bundle

Smart, quiet air purification with an extra AllergenBlock filter for added support against pollen, dust and pet dander.

Save 15%

Designed for

Medium rooms, bedrooms, home offices

Great for

Allergy season, pet homes, dusty rooms

One Time Shipment
  • 1 Air Purifier
  • 1 Particle & Carbon Filter
  • 1 AllergenBlock Filter
  • 1 Pre-Filter in Stockholm Fog
  • 1 Replacement Filter
  • Save 15% on every filter
  • Pay when we send it
Select Filter Type

  • Free & fast shipping
  • 30 day home trial
  • Free extended warranty

Smart, quiet clean air for the spaces you spend the most time in. Powerful purification for fresher rooms, restful nights and more comfortable days.

  • Quickly cleans 525 ft² every 12.5 minutes & 2,520 ft² in 1 hour
  • Gives you added protection for high-allergen days
  • Refreshes bedrooms and everyday spaces fast
  • Automatically adjusts when your air changes
  • Runs whisper quiet for sleep and focus
  • Gives you easy control at home or away
  • Auto Mode keeps cleaning effortless
  • Specialized filters for your needs
  • Accurate filter lifetime tracking
  • Control from anywhere

Place it almost anywhere

Compact 360° air intake gives you powerful cleaning without limiting where it can live

Be ready for high-allergen days

Switch to AllergenBlock when pollen, dust and pet dander are higher, with technology designed to capture allergens and help neutralize their irritating properties

Why choose Blue Pure 311i Max?

4 layers of filtration remove
99.97%
¹ of airborne pollutants

HEPASilent™ technology combines electrostatic and mechanical filtration to capture tiny airborne pollutants like pollen, dust and smoke, faster* and quieter⁴ than traditional HEPA.

Meet our filters

  • Particle & Carbon

    Our original filter. Removes allergens and traps light household odors from pets, cooking and smoke

  • SmokeBlock

    2x more activated carbon than our original filter. Removes up to 99.99%³ of wildfire smoke

  • AllergenBlock⁵

    Extra protection against allergens. Traps and neutralizes dust, pollen and pet dander

"...notably quiet performance, terrific energy efficiency, and a display shutoff. The Blueair app lets you monitor your air quality and adjust the machine’s settings remotely. And it’s a particularly attractive machine..."

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Exclusive features in the Blueair app

Independently proven performance

Proud to be a Certified B Corp

As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact.

  • Free and fast shipping

  • 30 day home trial

  • Extended warranty

Click and Drag to Rotate 360°

Technical Specifications

  • Dimensions(HxWxD)

    19 x 12.5 x 12.5

  • Product Weight

    7.8 lb

  • Energy Consumption

    32 W

  • Sound level

    23-50 dB

  • Air outlet

    Top

  • Recommended room size

    439 ft²

  • Air changes per hour (ACH)

    4.8

  • Clean air delivery rate (CADR)

    Pollen 365 cfm
    Dust 314 cfm
    Smoke 283 cfm

  • Number of filters

    1

  • Speed control options

    1 - 2 - 3 - Auto - Night

FAQ

Our HEPASilent™ dual filtration technology removes 99.97%¹ of airborne particles down to 0.1 microns, ensuring pollen, cooking odors, smoke, dust, pet dander, mold, chemicals, allergen matter and even tiny particles such as viruses and bacteria², are captured with minimal noise and energy consumption.

¹ Tested on PM 2.5 up to 90 mins

² Based on ELISA deactivation testing of Pollen (Cry J1), Pet Dander (Fel d1, Can F1), Dust Mite Matter (Der f1) on the filter media in 60 minutes.

³ Compared to standard in-unit filter. Based on removal testing of particles 0.4-0.7 μm in 60min in a 30m3 room. Performance may vary.

⁴ When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration.

⁵AllergenBlock refers to inanimate allergens pollen, dust and pet dander.

*Comparing CADR performance of Blueair models with mechanical and electrostatic filtration vs same models with only H13 HEPA mechanical filtration.

Note: CADR and room size values have been updated to meet new DOE standards. Website listings reflect the most accurate information. You may notice slight differences versus product packaging during the transition.