Meet the Blue family

Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.

Change color in seconds with customizable pre-filter colors

Place anywhere without losing performance with a 360° air intake

Simplified settings with one-button control

Customize freely

Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.

Simple to place

Freely place almost anywhere in the room with the large 360° air intake.

Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.

"Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!

spectraldis

Blue Pure 211+

"Love having another Blueair purifier in the house, and this one has such a small footprint it is a no-brainer, even in your smallest spaces!"

AmyG

Blue Pure 411

"Like a Functional Art Piece! Never before have I loved the look of a fan until I tried Blueair PURE Fan. It looks terrific in my contemporary-styled family room. "

surely1

Blue Pure Fan

"Elegant Design and Extremely Intuitive"

Andrew Bauer

Blue Pure 411

"Simple and Elegant Workhorse! The filter is so large - the entire bottom section is the filter - ON ALL 4 SIDES - hooray!"

Sleep Consultant

Blue Pure 121

"Great design! It got great reviews with Consumer Reports. I’ve been very happy. Works great. Has 3 speeds. Very quiet and one touch control."

Eck1

Blue Pure 211+

"Very quiet, yet effective. Much quieter than previous unit from another vendor."

Ferd

Blue Pure 211+

One-button design

Minimalist features are a breath of fresh air. A single button turns Blue family models on/off, cycles through the three-speed settings and alerts you when it's time to replace the filter.

Explore our Blue air purifiers

Blue Pure 411

Blue Pure 221

Blue Pure 411

Best for allergen, germ, light odor removal in nurseries, guest bedrooms, and home offices.

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Blue Pure 221

New and improved: the 221 reduces waste with a reusable metal frame instead of a plastic frame that is disposed of with each filter. The 221 combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 50 m² (540 ft²). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.

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Looking for replacement filters and accessories?

With Cabin air purifiers for your car, truck or RV, you can eliminate in-car air pollution so you and your passengers can always breathe pure, fresh air – even when stuck behind a bus in bumper-to-bumper traffic.

Meet the Family

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