Meet the Blue family

Signature performance
with customizable design
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Blueair Blueair Blue Pure auto family lined up on beige background
Plug and play simplicity
Blueair prefilter icon
Customizable washable
pre-filter colors
Blueair high performance air purifier icon
High performance in a lightweight, compact package
Blueair one button control icon
Simple one-button control
Blueair 360 air intake icon
360° air intake so you can place anywhere
Blueair Infographic transcript: (Icons left to right) Actively removesPM 2.5, Dust, Pollen,MOld, Pet Dander, bacteria and viruses, dust mites , vocs, chemicals. smoke, cooking odors
Meet Blue

Blue models increase fan speed when diminishing air quality is detected (when cooking, vacuuming, etc.) and return it to a lower speed once pollution dissipates.

Blueair Blue Auto Video
Blueair Good Housekeeping logo
10 Best Air Purifiers of 2021
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Best List Air Purifier 2020
Signature performance
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Removes 99,9% of airborne Coronavirus in a laboratory environment*

* Blue 3610 tested in a 0,37m³ chamber by an independent third-party laboratory. Not proven to kill SARS-CoV-2 or reduce or prevent COVID-19 transmission.

Blue Pure 411
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Blue 3210
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Blue 3410
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Blue Pure 221
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Blue Pure 221
“Stylish and easy to use”

“Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!”


Spectraldis

Blue Pure 221
“Helps with wildfire smoke!”

"Love this air purifier. We’ve had a lot of smoke this summer and Blue Pure has been a lifesaver!"


Hannah

Blue Pure 411
“I can tell the difference in the air quality”

“Perfect size for my bedroom, quiet for sleeping and I can tell the difference in the air quality. I recently purchased a larger unit for my main living area and liked it so much bought this unit for my bedroom. Quality products - definitely worth the price.”


Cindi

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Fresh filters, delivered right on time

Join our Filter Subscription program with the purchase of any Blueair purifier or filter at no extra cost. Get access to exclusive discounts, and filters delivered to your door right when you need them.

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Blueair free delivery above 99 €
Free delivery above 99 €
Blueair Free extended warranty up to 2 years
Free extended warranty up to 2 years
Blueair 14 days free return
14 days free return
Meet the families of Blueair purifiers
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HealthProtect™

Blueair’s most advanced air purifier ever, HealthProtect™, is the only air purifier to provide 24/7 protection against viruses and bacteria.

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Blueair HealthProtect™
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Blue

Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.

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Blueair Blue
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DustMagnet™

Designed for a life with less cleaning - DustMagnet blends in as a Scandinavian-style end table.

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Blueair DustMagnet™
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Classic

Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively.

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Blueair Classic
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Pro

Professional performance with a minimalist design - Pro is perfectly suited for a large workshop, studio, or office environment.

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Blueair Pro
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Cabin

With Cabin air purifiers for your car, truck or RV, you can eliminate in-car air pollution so you and your passengers can always breathe pure, fresh air

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Blueair Cabin
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Independently proven performance
Blueair Aham verified logo
Verifide® for performance and
Clean Air Delivery Rate (CADR).
Blueair Quiet Mark logo
Identified as one of the quietest
products within the category.