Air purifiers

Blue Pure 411+

up to 185 ft2

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  • Free shipping
  • Free 60-day return
  • Up to 5-year warranty

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Small rooms up to 185 ft²

Breathe easily in small bedrooms and spaces up to 185 ft² with industry-recommended 5 air changes per hour (ACH). Completely filters room air every 12 minutes to effectively lower virus, bacteria, and particle levels and create a comfortable home environment.

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Remove Pollen & dust

HEPASilent™ technology removes 99.97% of airborne particles that can trigger allergies, like pollen, dust, and pet dander. Independently verified for performance with a Clean Air Delivery Rate 119/smoke, 131/pollen, and 121/dust.

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Remove annoying odors

The activated carbon layer traps gaseous household pollutants such as smoke, volatile organic compounds (VOC), smog, odors, and chemicals. For optimal performance, replace the filter every 6 months,

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Additional color options

Six pre-filter colors are available for the Blue Pure 411+ air purifier; Diva Blue, Buff Yellow, Crystal Pink, Lunar Rock, Dark Shadow​​, and Saffron Red.

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Capture & kill germs

HEPASilent™ filtration technology captures and kills airborne bacteria and viruses⁰ to help prevent the spread of germs in your home environment.

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Simple to place

Some air purifiers have rules for placement, freely place anywhere in the room without compromising performance with the large 360° air intake.

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One-button design

Forget about adjusting settings and knobs - a single button controls it all and lets you know when it's time to replace the filter.

⁰Blueair air purifiers have not been tested against Coronavirus, and Blueair does not claim to capture, remove, or kill 2019-nCoV.Based on internal testing of the Blueair Classic 200 Series on maximum fan speed under normal temperature and humidity conditions.

Wi-Fi connectivity for remote control
On/off timer
Filter replacement indicator
Speed control options
1 2 3
Integrated air sensors
Product Specs
Dimensions (H x W x D)
16.7 x 8 x 8 in (424 x 203 x 203 mm)
Product weight
3 lbs (2 kg)
Energy consumption
1.5 - 10 W
Sound level
17 - 46 dB(A)
Air outlet
Air inlet


Guarantee clean air for years to come by extending your 1-year warranty coverage for up to 5-years for models in the Classic, Pro, and Sense families and up to 2-years for Blue family models with product registration.

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We believe in the freedom to breathe

Best performing air purifier brand¹

Delivering the highest volume of clean air while using less energy and less noise, using HEPASilent™ filtration technology to remove 99.97% of airborne particles down to 0.1 microns.

Most independent certifications²

The only major air purifier brand to verify 100% of models for performance with AHAM for Clean Air Delivery Rate (CADR), US EPA for ENERGY STAR rating, and CARB for safe ozone.

Sustainable Swedish design

We strive to create products that combine our passion for performance, innovation, and design. Our Swedish heritage inspires sustainability and quality at the heart of everything we do.

¹Based on performance values for CADR (Tobacco Smoke), ENERGY STAR rating, and safe ozone emissions in AHAM’s Directory of Certified Portable Electric Room Air Cleaners (July 2019).
²Based on the percentage of leading brand’s models certified for performance (AHAM Verifide), energy efficiency (ENERGY STAR), and safe ozone (CARB).

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