Customize freely
Easily adapts to your space with multiple color options. Includes two machine-washable fabric pre-filters in Dark Shadow and Diva Blue. Additional colors available.
$119.99
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Air purifiers
Blue Pure 411
Wirecutter Pick | Featured in "The Best Air Purifier"
up to 161 ft2
$119.99
Add to cart options
- Free shipping
- Free 60-day return
- Up to 5-year warranty
Rooms up to 161 ft²
Breathe easy in small bedrooms and spaces up to 161 ft² with industry-recommended 5 air changes per hour (ACH). Completely filters room air every 12 minutes to effectively lower virus, bacteria, and particle levels and create a comfortable home environment. Independently verifide by AHAM for a Clean Air Delivery Rate (CADR) of Smoke/105, Pollen/120, Dust/120.
Remove odors
Remove household odors and gaseous pollutants such as smoke, VOCs, exhaust, smog, odors and airborne chemicals with activated carbon filters.
Simple to place
Some air purifiers have rules for placement, freely place anywhere in the room without compromising performance with the large 360° air intake.
One-button design
Forget about adjusting settings and knobs - a single button controls it all and lets you know when it's time to replace the filter.
Sleep without disruption
Noise-levels no louder than a whisper on the lowest speed (17 dB) and equivalent to the noise level of a library on the highest setting (46 dB).
Easy filter change
The built-in LED warning system glows red when it's time for a change. For optimal performance, we recommend replacing every 6 months.
Features
Wi-Fi connectivity for remote control
No
On/off timer
No
Filter replacement indicator
Yes
Speed control options
1 2 3
Casters
No
Integrated air sensors
No
Product Specs
Dimensions (H x W x D)
16.7 x 8 x 8 in (424 x 203 x 203 mm)
Product weight
3 lbs (2 kg)
Energy consumption
1.5 - 10 W
Sound level
17 - 46 dB(A)
Air outlet
Top
Air inlet
360°
Warranty
Guarantee clean air for years to come by extending your 1-year warranty coverage for up to 5-years for models in the Classic, Pro, and Sense families and up to 2-years for Blue family models with product registration.
We believe in the freedom to breathe
Best performing air purifier brand¹
Delivering the highest volume of clean air while using less energy and less noise, using HEPASilent™ filtration technology to remove 99.97% of airborne particles down to 0.1 microns.
Most independent certifications²
The only major air purifier brand to verify 100% of models for performance with AHAM for Clean Air Delivery Rate (CADR), US EPA for ENERGY STAR rating, and CARB for safe ozone.
Sustainable Swedish design
We strive to create products that combine our passion for performance, innovation, and design. Our Swedish heritage inspires sustainability and quality at the heart of everything we do.
¹Based on performance values for CADR (Tobacco Smoke), ENERGY STAR rating, and safe ozone emissions in AHAM’s Directory of Certified Portable Electric Room Air Cleaners (July 2019).
²Based on the percentage of leading brand’s models certified for performance (AHAM Verifide), energy efficiency (ENERGY STAR), and safe ozone (CARB).
Related products & filters
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Available for a limited time, the Blue Pure MINI air purifier comes with a bonus replacement particle + carbon filter (that's a full year of filters) and two fabric pre-filters in dark shadow and lunar rock ($119.98 value).
- up to 150 ft<sup>2</sup>
In stock
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Designed for maximum removal of airbourne particles
High performing filters optimized for our HEPASilent™ technology. The perfect choice for removing pollutants such as pollen, dust, pet dander, mold spores, viruses and bacteria - down to 0.1 micron in size.
- up to null
In stock
-
Designed for maximum removal of airbourne particles
High performing filters optimized for our HEPASilent™ technology. The perfect choice for removing pollutants such as pollen, dust, pet dander, mold spores, viruses and bacteria - down to 0.1 micron in size.
- up to null
In stock
