Blue family air purifiers

Meet the Blue family

Signature performance
with customizable design

From $119.99

Blueair Blueair Blue Pure auto family lined up on beige background

Plug and play simplicity

Introducing NEW SmokeBlock Filters

The ultimate tool against wildfire season. Additional activated carbon removes up to 99.99% of wildfire smoke* along with extra protection against other wildfire emissions such as toxic gasses, smog and odors**

Shop Now

Meet Blue Pure Auto

Blue Pure Auto models increase fan speed when diminishing air quality is detected (when cooking, vacuuming, etc.) and return it to a lower speed once pollution dissipates.

Signature performance

Blueair Inforgraphic: Blue Pure 211+ Auto delivers 6x mor clean air than Dyson HP04* *Blueair Clean Air delivery rate on high. IMage: Blue Pure 211+ Auto standing next to Dyson HP04

We look to independent testing and third-party standards as a point of proof for our performance. But what about other brands?

See what happens when we put top models from other brands through independent testing.

Learn more

Captures 99.99% of SARS-COV-2 (COVID-19) in a 640ft³ room*

*Blue Pure 411 Auto tested to remove SARS-COV-2 in a 640ft³ chamber, in 60 mins on high. Performed under standard laboratory conditions and actual performance may vary. Not proven to kill SARS-CoV-2 or prevent transmission of COVID-19.

Small spaces

Blue Pure 411

$119.99

Shop Now

Included Pre-filters

Buff Yellow, Crystal Pink, Diva Blue, Lunar Rock

Small spaces

Blue Pure 411+

$139.99

Shop Now

Included Pre-filters

Lunar Rock, Buff Yellow, Diva Blue, Crystal Pink, Saffron Red

Large spaces

Blue Pure 211+

$319.99

Shop Now

Included Pre-filters

Buff Yellow, Crystal Pink, Diva Blue, Lunar Rock

Extra-large spaces

Blue Pure 121

$514.99

Shop Now

Included Pre-filters

Diva Blue, Lunar Rock, Buff Yellow, Crystal Pink

Small spaces

Blue Pure 411

$119.99

Shop Now

Included Pre-filters

Buff Yellow, Crystal Pink, Diva Blue, Lunar Rock

Small spaces

Blue Pure 411+

$139.99

Shop Now

Included Pre-filters

Lunar Rock, Buff Yellow, Diva Blue, Crystal Pink, Saffron Red

Large spaces

Blue Pure 211+

$319.99

Shop Now

Included Pre-filters

Buff Yellow, Crystal Pink, Diva Blue, Lunar Rock

Extra-large spaces

Blue Pure 121

$514.99

Shop Now

Included Pre-filters

Diva Blue, Lunar Rock, Buff Yellow, Crystal Pink

Blueair BluePure 211+ in office or living room

Blueair Blue Pure 211+ Auto in living room next to couch

Blueair Blue pure fan auto sitting on tabletop next to books and flowers

Blueair Close up of top of Blue pure 411 auto

Blue Pure 211+

“Stylish and easy to use”

“Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!”

Spectraldis

Blue Pure 211+ Auto

“Helps with wildfire smoke!”

"Love this air purifier. We’ve had a lot of smoke this summer and Blue Pure has been a lifesaver!"

Hannah

Pure Fan Auto

“Like a functional art piece!”

Never before have I loved the look of a fan until I tried Blueair Pure Fan Auto. It looks terrific in my contemporary-styled family room. Not only do I love the look of the fan, but Blueair has given it some great features.

surely1

Blue Pure 411 Auto

“I can tell the difference in the air quality”

“Perfect size for my bedroom, quiet for sleeping and I can tell the difference in the air quality. I recently purchased a larger unit for my main living area and liked it so much bought this unit for my bedroom. Quality products - definitely worth the price.”

Cindi

Fresh filters, delivered right on time

Join our Filter Subscription program with the purchase of any Blueair purifier or filter at no extra cost. Get access to exclusive discounts, and filters delivered to your door right when you need them.

Start saving 15%

Risk-free shopping