Meet the Blue family
Spring Allergy Sale
25% off select Blue Pure air purifiers
From $119.99


The ultimate tool against wildfire season. Additional activated carbon removes up to 99.99% of wildfire smoke* along with extra protection against other wildfire emissions such as toxic gasses, smog and odors**
Blue Pure Auto models increase fan speed when diminishing air quality is detected (when cooking, vacuuming, etc.) and return it to a lower speed once pollution dissipates.



*Blue Pure 411 Auto tested to remove SARS-COV-2 in a 640ft³ chamber, in 60 mins on high. Performed under standard laboratory conditions and actual performance may vary. Not proven to kill SARS-CoV-2 or prevent transmission of COVID-19.

Join our Filter Subscription program with the purchase of any Blueair purifier or filter at no extra cost. Get access to exclusive discounts, and filters delivered to your door right when you need them.
*Based on removal testing of particles 0.4-0.7um in 60min in a 30m3 room. Performance may vary.
**Tested on benzene, toluene, nitrogen oxide, sulfur dioxide.