California Privacy Notice


Last Updated Date: July 28, 2023

Unless otherwise defined in this California Privacy Notice (“Notice”), all terms defined in the Privacy Policy and all other terms defined in the California Consumer Privacy Act of 2018 (“CCPA”) retain the same meaning when used in this Notice.

This Notice supplements the information contained in our Privacy Policy and applies solely to individual residents of the State of California (“consumers” or “you”).

This Notice describes how we collect, use, disclose and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the CCPA.

When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household in accordance with the CCPA.

For the purposes of this Notice, personal information does not include:

  • Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you or a particular household.
  • Publicly available information from government records.
  • Information about job applicants, employees, and other personnel.
  • Information about employees and other representatives of third-party entities who we may interact with in a commercial context.

Recipients of Personal Information

As described further in the “How We Share Your Personal Information” section of the Privacy Policy, we share personal information with our service providers and contractors that help us operate our Platform and business. We may also share personal information with a variety of third parties, including for marketing purposes; if we are subject to certain corporate transactions or reorganizations; with third parties to comply with law or to protect our rights or the rights and safety of others; or for purposes otherwise disclosed or for which you have consented.

For purposes of this Notice, when we use the term “third party” we mean entities that are not entities with whom you interact with directly.

In the last 12 months, we have collected each of the categories of personal information noted in the table below and disclosed it, for a business purpose, to the categories of recipients listed below. The table also indicates when we shared or sold the personal information to third parties in the last 12 months and the types of third parties. 

Personal Information Policy Table

Personal Information Policy Table

Personal Information Policy Table

Personal Information Policy Table

Personal Information Policy Table

We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the California Consumer Privacy Act Regulations.

Sources of Personal Information

As described in the “How We Collect Your Personal Information” section of the Privacy Policy, we collect personal information directly from you when you provide it to us, automatically using cookies and other tracking technologies, from the categories of third parties listed in that section and by combining personal information we may otherwise obtain.

 Purposes for Collecting Personal Information


We collect, sell, share or disclose personal information about you for the business and commercial purposes further described in the “How We Use Your Personal Information” section of the Privacy Policy.

Retention of Personal Information 

The period for which we retain your personal information varies, depending on the type of personal information and the purpose for which it was collected. The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.

As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

To Exercise Your Rights to Know, Access, Correct, Delete and/or “Shine the Light”

Please submit a request by filling out our  Privacy Rights Request Form or by calling 1-888-258-3247 (Monday through Friday, 8:30 AM – 9:00 PM Central)

We may need to verify your identity and confirm you are a resident of the State of California before processing most requests, which may require us to obtain additional personal information from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of another individual we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. Please see the “Authorized Agents” section below for more information.

In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.

To Exercise Your Right to Opt Out of Personal Information Sales or Sharing 

You do not need to create an account with us to exercise your Right to Opt Out of Personal Information Sales or Sharing. However, we may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at

To exercise your right to opt-out of personal information sales or sharing, please submit a request by clicking the button below:


In addition, as is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third party businesses to collect personal information directly from your browser or device through cookies or similar online tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, Geolocation Data, Commercial Information, and Inferences generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information to other businesses for advertising and other purposes. By visiting the bottom of a Unilever brand homepage that links to this Notice and clicking on “AdChoices – Do Not Sell or Share” at the bottom of the page, you will be taken to a tool which will allow you to opt out of certain online advertising and tracking activities. Please see the section entitled “Online Advertising and Third Party Tracking” in our Privacy Policy to learn how you may exercise your choice over this data collection for advertising purposes.

Personal Information of Children Under Age 16

We do not sell or share personal information of consumers we know to be less than 16 years of age unless we receive affirmative authorization from the child who is between 13 and 16 years of age, or the parent or guardian of a child less than 13 years of age. The parent or the child who has opted into personal information sales or sharing may opt out of future sales at any time. If a parent, guardian or child has provided affirmative authorization, they may opt out of future processing at any time by contacting us at

Authorized Agents

In certain circumstances, you are permitted to use an “authorized agent” (as that term is defined by the CCPA) to submit CCPA requests on your behalf. We may verify the authorized agent’s authority to act on your behalf as follows: 

For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Notice, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.

For requests to opt-out of personal information “sales” or “sharing,” we may ask you to provide a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.

From time to time, we may offer you certain financial incentives permitted by law (such as coupons, samples, and sweepstakes or contest rewards) in exchange for the collection, retention, or sale of certain personal information about you, including Identifiers (such as your full name and email address), California Customer Records (such as your birthdate and contact information) and Commercial Information (such as information specific to your experiences with Blueair or Unilever brands). Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases. We calculate the value of the offer and financial incentive by using the expense related to the offer. When necessary, we will provide information about the specific terms of the financial incentive, such as the type of personal information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.

We do not discriminate against you for requesting any of the rights noted above. We are permitted to deny or limit your request in accordance with applicable laws.

If you have any questions, comments or concerns with respect to our privacy practices or this Notice, or wish to update your information, please feel free to contact us at or by telephone at (888) 258-3247 (Monday through Friday, 8:00 AM – 5:00 PM Central). You may also write to us at the following address:


Blueair, Inc

Attn: Privacy Lead

125 S Clark St. Suite 2000

Chicago, IL 60603

From time to time, we may change our Notice. We will notify you of any material changes to our Notice as required by law. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.