California Privacy Notice


Last Updated Date: June 15, 2022

Unless otherwise defined in this California Privacy Notice (“Notice”), all terms defined in the Privacy Policy and all other terms defined in the California Consumer Privacy Act of 2018 (“CCPA”) retain the same meaning when used in this Notice.

This Notice supplements the information contained in our Privacy Policy and applies solely to individual residents of the State of California (“consumers” or “you”).

This Notice describes how we collect, use, disclose and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the CCPA.

When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

  • For the purposes of this Notice, personal information does not include:
  • Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
  • Publicly available information from government records.
  • Information about job applicants, employees and other of our personnel.
  • Information about employees and other representatives of third-party entities we may interact with.

Collection, disclosure and sale of personal information

In the last 12 months, we have collected, disclosed for a business purpose and sold the following categories of personal information:

Table showing categories

Sources of Personal Information

As described in the “How We Collect Your Personal Information” section of the Privacy Policy, we collect personal information directly from you when you provide it to us, automatically using cookies and other tracking technologies, from the categories of third parties listed in that section and by combining personal information we may otherwise obtain.



Purposes for Collecting Personal Information

We collect, use, sell or disclose personal information about you for the purposes described in the “How We Use Your Personal Information” section of the Privacy Policy.


Recipients of Personal Information

As described in the “How We Share Your Personal Information” section of the Privacy Policy, we share personal information internally and with a variety of third parties.

For a list of the categories of personal information that we have disclosed to third parties for a business purpose or that we have sold to third parties during the previous 12 months, please refer to the chart above.

As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

California CCPA Rights

To exercise your rights to knowledge, access, deletion and/or “shine the light”

Please submit a request by:

We will need to verify your identity before processing most requests, which may require us to obtain additional personal information from you. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a California consumer rights request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of another individual, such as a minor child, we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf.

In certain circumstances, we may decline a request to exercise the rights described above.

To exercise your right to opt out of personal information sales

Please submit a request by clicking the button below:

do not sell info

You do not need to create an account with us to exercise your right to opt out of personal information sales. However, we may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems. 

Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at

To exercise your right to opt in to personal information sales

We do not sell personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the “right to opt in”) from the child who is between 13 and 16 years of age, or the parent or guardian of a child less than 13 years of age. The parent or the child who has opted in to personal information sales may opt out of future sales at any time. Please contact us at to inform us if you, or your minor child, are under the age of 16 and to exercise your rights to opt in or opt out of data sales.

From time to time, we may offer you certain financial incentives permitted by law (such as coupons, samples, and sweepstakes or contest rewards) in exchange for the collection, retention, or sale of certain personal information about you, including Identifiers (such as your full name and email address), California Customer Records (such as your birthdate and contact information) and Commercial Information (such as information specific to your experiences with Blueair or Unilever brands). Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases. We calculate the value of the offer and financial incentive by using the expense related to the offer. When necessary, we will provide information about the specific terms of the financial incentive, such as the type of personal information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.

If you have any questions, comments or concerns with respect to our privacy practices or this Notice, or wish to update your information, please feel free to contact us at or by telephone at (888) 258-3247 (Monday through Friday, 8:00 AM – 5:00 PM Central). You may also write to us at the following address:


Blueair, Inc

Attn: Privacy Lead

125 S Clark St. Suite 2000

Chicago, IL 60603

From time to time, we may change our Notice. We will notify you of any material changes to our Notice as required by law. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.