Blue Pure Fan

Cleans as it cools

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Removes over 99% of dust & pollen⁰

Unlike a standard fan, the Blue Pure Fan cleans as it cools, removing over 99% of airborne dust and pollen particles in just 20 minutes⁰.

⁰Based on third-party testing of removal rate of dust particles (2.839μm) and pollen particles (7.234µm) in 20 minutes at a room volume of 1,008 ft³ according to AHAM AC-1-2019 standard.​

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Gentle, cooling stream of air

Patented air circulation technology delivers a gentle stream of clean air across a 90-degree range to effectively cool the entire room, without the need for oscillation.

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Customize freely

Easily adapts to your space with multiple color options. Includes two machine-washable fabric pre-filters in Dark Shadow and Diva Blue. Additional colors available.

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One-button design

Forget about adjusting settings and knobs - a single button controls it all and lets you know when it's time to replace the filter.

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Place freely

Move freely around your home from a desktop to the floor with a convenient handle. The balanced design is light enough to move around your home, yet the low center of gravity makes it difficult to knock over.

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Designed for sleep

Designed to help create an optimal sleep environment with gentle airflow to help lower body temperature, circulation of clean air, free of allergens that can irritate and disrupt sleep, and white noise on speed three to mask sleep-disrupting sounds.

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Dust-free fan blades

Unlike standard fans with blades that get covered with dust and require disassembly to clean, the Blue Pure Fan captures airborne dust and pollutants before it has a chance to stick to the fan blades.

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Filter replacement indicator
Speed control options
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Guarantee clean air for years to come by extending your 1-year warranty coverage for up to 5-years for models in the Classic, Pro, and Sense families and up to 2-years for Blue family models with product registration.

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We believe in the freedom to breathe

Best performing air purifier brand¹

Delivering the highest volume of clean air while using less energy and less noise, using HEPASilent™ filtration technology to remove 99.97% of airborne particles down to 0.1 microns.

Most independent certifications²

The only major air purifier brand to verify 100% of models for performance with AHAM for Clean Air Delivery Rate (CADR), US EPA for ENERGY STAR rating, and CARB for safe ozone.

Sustainable Swedish design

We strive to create products that combine our passion for performance, innovation, and design. Our Swedish heritage inspires sustainability and quality at the heart of everything we do.

¹Based on performance values for CADR (Tobacco Smoke), ENERGY STAR rating, and safe ozone emissions in AHAM’s Directory of Certified Portable Electric Room Air Cleaners (July 2019).
²Based on the percentage of leading brand’s models certified for performance (AHAM Verifide), energy efficiency (ENERGY STAR), and safe ozone (CARB).