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Chicago, Illinois, April 5, 2016 – In a significant shift in its marketing strategy, Blueair has premiered its first ever digital ad campaign in the U.S.A. in a move to boost awareness of indoor air quality issues. Initially running over a 5-week period in key Southern Californian metropolitan areas, the new digital strategy from the world’s...
 
Stockholm, Sweden, March 30, 2016 – For tens of millions of people around the world from Los Angeles to Delhi, London to Beijing the annual changes in season bring an onslaught of itchy eyes, wheezing, sneezing, and other symptoms sparked by ‘allergic rhinitis’. And the torments are being exacerbated by global warming, which is causing...
 
Chicago, March 29, 2016 – Blueair is going big in retail this year in the U.S.A and is showing the shape of things to come with the opening of flagship ‘shop-in-shop’ environments selling its air purifiers in two of New York City’s Gracious Home stores, the premier destination for interior designers and do-it-yourselfers. The indoor air...
 
Stockholm, March 23, 2016 – Blueair landed five awards at the Second China Air Purifier Industry Peak Forum in Beijing, the Chinese capital, this week, led by the ‘Best Air Purifier In China’ accolade for its range of air purifiers. Blueair emerged with top honors from the keynote forum, which is sponsored by the Chinese Ministry of Industry and...
 
New York, March 10, 2016 – Stepping up to help New Yorkers banish the indoor air contaminants that spark red eyes, runny noses and dry, irritated throats, Blueair this weekend launches its unique ‘home air defense system’ in the Big Apple. Comprising the IoT enabled Sense+ air purifier, Aware air monitoring sensor and Blueair Friend app, the...
 

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