Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.
Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.
Explore our Blue air purifiers
The updated version of Blueair's most popular model, now with built-in air quality sensors to automatically adjust to take care of your indoor air quality problems. Filters the air at a rate of about 4.8x an hour (or about every 12,5 minutes) in a 51 m² room to effectively lower particle levels and help maintain a comfortable environment in your large living room, family room, or playroom.See Details
Meet the Blueair families of air purifiers
Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively.Meet the family
Fit your air purifier to your unique style with the Sense family of air purifiers. Comes in six color choices, with a Wi-Fi unit available.Meet the family