Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.
Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
"Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!
"Love having another Blueair purifier in the house, and this one has such a small footprint it is a no-brainer, even in your smallest spaces!"
"Like a Functional Art Piece! Never before have I loved the look of a fan until I tried Blueair PURE Fan. It looks terrific in my contemporary-styled family room. "
"Elegant Design and Extremely Intuitive"
"Simple and Elegant Workhorse! The filter is so large - the entire bottom section is the filter - ON ALL 4 SIDES - hooray!"
"Great design! It got great reviews with Consumer Reports. I’ve been very happy. Works great. Has 3 speeds. Very quiet and one touch control."
"Very quiet, yet effective. Much quieter than previous unit from another vendor."
Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.
Explore our Blue air purifiers
The updated version of Blueair's most popular model, now with built-in air quality sensors to automatically adjust to take care of your indoor air quality problems. Filters the air at a rate of about 4.8x an hour (or about every 12,5 minutes) in a 51 m² room to effectively lower particle levels and help maintain a comfortable environment in your large living room, family room, or playroom.See Details
Blue Pure 411
Best for allergen, germ, light odor removal in nurseries, guest bedrooms, and home offices.
- Completely filters air in 161 ft² room every 12 minutes
- Wirecutter Pick featured in "The Best Air Purifier"
- Fabric pre-filters in Diva Blue & Dark Shadow included
Blue Pure 211
Meet the Blue family’s middle child, the Blue Pure 211. It combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 540 ft2 (50 m2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
Blue Pure Fan
The Blue Pure Fan cools as it cleans. Unlike standard fans that distribute dirty air throughout the room, the combination of filter and fan captures large particles like pollen and dust from your indoor air, circulating clean, cooling air back into your room.See Details
Meet the Blueair families of air purifiers
Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively.Meet the family
Professional performance with a minimalist design - Pro is perfectly suited for a large workshop, studio, or office environment.Meet the family