Clean air for the next generation is our purpose, the reason we exist and the reason we continue to drive sustainable innovation in air purification.
Over two decades ago, our Swedish founder wanted to ensure his children could breathe the same clean, fresh Swedish air inside their home as they did out in the pristine Swedish countryside. So he set out to make the world’s best air purifier.
Today, our award-winning air puriﬁers are still designed in Sweden to create the safest environment for children to develop and grow – while making the least impact on the environment.
Clean air is vital to children’s physical and mental development and ability to fulfill their potential. By 2050, UNICEF predicts that air pollution will become the leading cause of child mortality – which is why we are campaigning for the UN to recognize clean air as the right of every child.
Through our CLEAN AIR FOR CHILDREN initiative, we fight for every child’s freedom to breathe. With advocacy and donations, we have improved access to clean air for over 1,000,000 children across the world.
We collaborate with NGOs, media, academia and local governments to drive awareness on the positive impact of clean air for a child’s health and learning – and to advocate for indoor air quality standards in line with WHO recommendations.
We team up with governments, schools, hospitals and NGOs in India, China, Korea, United States, Sweden, Japan, and United Kingdom, and donate our high-performing air purifiers to improve children's access to clean air.
Every year on the 20th of November, the International Day of the Child, all Blueair employees around the world
spend a day improving children's access to clean air.
In 2019, we partnered with the Children’s Climate Prize to initiate a new annual Clean Air prize to drive innovation and awareness among youth for the number one environmental risk to human health.
Nominations are open each year for children aged 12-17 from around the world.