Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
"Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!
"Love having another Blueair purifier in the house, and this one has such a small footprint it is a no-brainer, even in your smallest spaces!"
"Like a Functional Art Piece! Never before have I loved the look of a fan until I tried Blueair PURE Fan. It looks terrific in my contemporary-styled family room. "
"Elegant Design and Extremely Intuitive"
"Simple and Elegant Workhorse! The filter is so large - the entire bottom section is the filter - ON ALL 4 SIDES - hooray!"
"Great design! It got great reviews with Consumer Reports. I’ve been very happy. Works great. Has 3 speeds. Very quiet and one touch control."
"Very quiet, yet effective. Much quieter than previous unit from another vendor."
Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.
Explore our Blue air purifiers
Blue Pure 211+
Best for allergen, germ, and light odor removal in large living rooms, family rooms, and playrooms.
- Completely filters air in 540 ft² room every 12.5 minutes
- Wirecutter Pick featured in "The Best Air Purifier"
- Fabric pre-filters in Diva Blue & Dark Shadow included
Blue Pure 211+ Auto
Best for allergen, germ, light odor removal in large living rooms, family rooms, and playrooms.
- Completely filters air in 550 ft² room every 12.5 minutes
- Auto mode and LED Air Quality Indicator
- Fabric pre-filter in Arctic Trail included
Blue Pure 411+
Best for allergen, germ, light odor removal in nurseries, guest bedrooms, and home offices.
- Completely filters air in 185 ft² room every 12.5 minutes
- Premium matte coating and magnetic cord straightener
- Fabric pre-filter in Dark Shadow included
Orders ship free and typically arrive within 5 business days in most states. Charges may be incurred for Alaska and Hawaii.
Breathe easy with a 60-day in-home trial period. If you're not happy, we'll help arrange for a free return.
Guarantee clean air for years to come by extending your 1-year warranty coverage for up to 2-years.
Meet the Blueair families of air purifiers
Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.Meet the family
Starting from C$149.99
Blueair’s most advanced air purifier ever, Protect, is the only air purifier to provide 24/7 removal of viruses and bacteria.Meet the family
Starting from C$799.99
Trusted by allergy sufferers - Classic is a timeless option that gets the job done – quietly and effectively for you and your family.Meet the family
Starting from C$449.99