Meet the Blue family

Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.

Change color in seconds with customizable pre-filter colors

Place anywhere without losing performance with a 360° air intake

Simplified settings with one-button control

Simple to place

Freely place almost anywhere in the room with the large 360° air intake.

Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.

"Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!

spectraldis

Blue Pure 211+

"Love having another Blueair purifier in the house, and this one has such a small footprint it is a no-brainer, even in your smallest spaces!"

Alex

Blue Pure 411

"Like a Functional Art Piece! Never before have I loved the look of a fan until I tried Blueair PURE Fan. It looks terrific in my contemporary-styled family room. "

surely1

Blue Pure Fan

"Elegant Design and Extremely Intuitive"

Andrew Bauer

Blue Pure 411

"Simple and Elegant Workhorse! The filter is so large - the entire bottom section is the filter - ON ALL 4 SIDES - hooray!"

Sleep Consultant

Blue Pure 121

"Great design! It got great reviews with Consumer Reports. I’ve been very happy. Works great. Has 3 speeds. Very quiet and one touch control."

Eck1

Blue Pure 211+

"Very quiet, yet effective. Much quieter than previous unit from another vendor."

Ferd

Blue Pure 211+

Intuitive Auto mode

Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.