Virginia Privacy Notice


Last Updated Date: April 7, 2023

Unless otherwise defined in this Virginia Privacy Notice (this “Notice”), all terms defined in the Privacy Policy and all other terms defined in the Virginia Consumer Data Protection Act of 2021 (“VCDPA”) retain the same meaning when used in this Notice.

This Notice supplements the information contained in our Privacy Policy and applies solely to individual residents of Virginia (“consumers” or “you”).

This Notice describes how we collect, use, disclose and otherwise process personal data of individual residents of Virginia, within the scope of the VCDPA.

When we use the term “personal data” in this Notice, we mean information that is linked or reasonably linkable to an identified or identifiable natural person. 

For the purposes of this Notice, personal data does not include:

  • Deidentified data that is maintained in a form that cannot reasonably be used to link to an identified or identifiable person, or a device linked to such person.
  • Publicly available information from federal, state or local government records or information that we have a reasonable basis to believe was lawfully made available to the general public through widely distributed media by the consumer or a person to whom the consumer disclosed the information without restrictions. 
  • Information about job applicants, employees and other personnel.
  • Information about the employees and other representatives of third-party entities who we may interact with in a commercial context.

We process the categories of personal data further described in the “Types of Personal Information We Collect” section of the Privacy Policy and as shown in the table below.

As described further in the “How We Share Your Personal Information” section of the Privacy Policy, we share personal data internally among the Unilever Group of companies and brands and with service providers or processors that help us operate our Platform and business. We may also share personal data with a variety of third parties, including for marketing purposes; if we are subject to certain corporate transactions or reorganizations; with third parties to comply with law or to protect our rights or the rights and safety of others; or for purposes otherwise disclosed or for which you have consented.

For purposes of this Notice, when we use the term “third party” we mean entities that are not a Unilever affiliate or processors providing services on behalf of Unilever and that are not entities with whom you interact with directly.

We have collected each of the categories of personal data noted in the table below and disclosed it to the categories of third parties listed below. The table also indicates when we sold the personal data to third parties or processed such information for targeted advertising. 

Virginia Privacy Table Details

Virginia Privacy Table Details

Virginia Privacy Table Details

Virginia Privacy Table Details

Virginia Privacy Table Details

We sell personal data and process it for targeted advertising purposes. Targeted advertising means when we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests. Please see your rights to opt out from these activities listed in the How to Exercise Your Privacy Rights Section below.  

We process personal data for different purposes, depending on how you interact with the Platform. We process personal data about you for the purposes described in the “How We Use Your Personal Information” section of the Privacy Policy

We sell or share your personal data for the purposes further described in the “How We Share Your Personal Information” section of the Privacy Policy

As a Virginia resident, you may be able to exercise the following rights in relation to the personal data that we have collected about you (subject to certain limitations at law):

To Exercise Your Rights to Know, Access / Data Portability, Correct, or Delete 

Please submit a request by filling out our Privacy Rights Request Form or by calling Blueair 888-258-3247 (Monday through Friday, 8:30 AM – 9:00 PM Central).

We will need to verify your identity and confirm you are a resident of the Commonwealth of Virginia before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal data provided in connection with a Virginia Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of a minor child, we will also need sufficient information to verify that the individual is the person about whom we collected personal data and that you are authorized to submit the request on their behalf.

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us at

To Exercise Your Right to Opt Out of Targeted Advertising, Sales, or Profiling 

You do not need to create an account with us to exercise your Right to Opt Out of Targeted Advertising, Sales or Profiling. However, we may ask you to provide additional personal data (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Once you make an opt-out request, you may change your mind and opt back in to personal data sales at any time by contacting us at

To exercise your right to opt-out of targeted advertising, personal data sales, or profiling, please submit a request by clicking the button below:


In addition, as is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third party businesses to collect personal data directly from your browser or device through cookies or similar online tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, geolocation data, commercial information related to your transactions, and inferences generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant and targeted, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information with other businesses for advertising and other purposes. By visiting the bottom of a Unilever brand homepage that links to this Notice and clicking on “AdChoices – Do Not Sell or Share” at the bottom of the page, you will be taken to a tool which will allow you to opt out of certain online, targeted advertising and tracking activities. Please see the section entitled “Online Advertising and Third Party Tracking” in our Privacy Policy to learn how you may exercise your choice over this data collection for advertising purposes.

Sensitive Data and Personal Data of Children Under Age 13

We will only process your Sensitive Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 13 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 13 years of age. If a parent, guardian or child has provided affirmative authorization, they may opt out of future processing at any time by contacting us at

We do not discriminate against you in processing your data in accordance with applicable laws or for requesting any of the rights noted above. We are permitted to deny or limit your request in accordance with applicable laws.

If you have any questions, comments or concerns with respect to our privacy practices or this Notice, or wish to update your information, please feel free to contact us or by telephone at 1-888-258-3247 (Monday through Friday, 8:30 AM – 9:00 PM Central). You may also write to us at the following address:



Attn: Privacy

125 S Clark Street, Suite 2000

Chicago, IL 60603

From time to time, we may change our Notice. We will notify you of any material changes to our Notice as required by law. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.