About us

Freedom to breathe

Blueair was founded on the firm belief that freedom to breathe is a basic right. Over two decades ago, our Swedish founder set out to make the world’s best air purifier. By bringing together a team of talented designers and filtration experts who shared his passion for sustainability, quality and design, the Blueair air purifier was born. Today, our award-winning air purifiers which combine superior performance and low noise with timeless Scandinavian design, improve the health and well-being of people in over 60 countries around the world. Since 2016, we are a proud member of the Unilever family of brands.