Blueair

Blue air purifiers

Meet the Blue family

Plug and play simplicity - Blue features our signature performance with colorful style – in a lightweight, compact package.

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Starting at $119.99 + free shipping
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Change color in seconds with customizable pre-filter colors
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Place anywhere without losing performance with a 360° air intake
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Simple one-button control with particle sensor and Auto mode available on Auto models
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Blueair

Meet Blue Pure Auto

A simple approach to air quality management with upgrades like an integrated particle sensor, Auto mode setting, and LED air quality display.

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Customize freely

Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.

Simple to place

Freely place almost anywhere in the room with the large 360° air intake.

Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.

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Intuitive Auto mode

Blue Pure Auto models feature the Auto mode setting to help maintain a comfortable room environment. When enabled, the air purifier auto-increases fan speed when diminishing air quality is detected by the particle sensor (when cooking, vacuuming, etc.) and returns to a lower speed once pollution dissipates.​

What air purifier is right for you?
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Free, fast shipping

Orders ship free and typically arrive within 5 business days in most states. Charges may be incurred for Alaska and Hawaii.

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60-day free return

Breathe easy with a 60-day in-home trial period. If you're not happy, we'll help arrange for a free return.

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Extended warranty, at no cost

Guarantee clean air for years to come by extending your 1-year warranty coverage for up to 5-years.

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Subscribe for 15% off filters

Fresh filters delivered right on time

Subscribers save 15% on replacement filters, always free shipping¹, and automatic delivery every six months - right when it's time to replace.


¹A flat shipping rate of $25.00 will be charged on filter shipments to Alaska and Hawaii. Additional charges may apply for shipments over 30 lbs. 

Looking for replacement filters and accessories?

Shop our full selection of Blue family replacement filters and colorful pre-filters.

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Meet the Blueair families of air purifiers