Shop Blue

  • Customize with five pre-filter colors
  • Remove household odors with combination carbon filters
  • Place anywhere without losing performance with a 360° air intake
  • Simplified settings with one-button control
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Blue Pure MINI

Available for a limited time, the Blue Pure MINI air purifier comes with a bonus replacement particle + carbon filter (that's a full year of filters) and two fabric pre-filters in dark shadow and lunar rock ($119.98 value).

up to 150 ft2
$119.99

Blue Pure 411

Say hello to the Blue family’s smallest and slimmest air purifier, the Blue Pure 411. It combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 161 ft2 (15 m2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.

up to 161 ft2
$119.99

Blue Pure 211+

up to 540 ft2
$299.99

Blue Pure 211

Meet the Blue family’s middle child, the Blue Pure 211. It combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 540 ft2 (50 m2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.

up to 540 ft2
$299.99 Out of stock

Blue Pure 121

Introducing the biggest member of the Blue family, the Blue Pure 121. The Pure 121 combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 620 ft2 (57 m2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.

up to 620 ft2
$439.99

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